What's New

A buildable wash of color for cheeks and lips that comes in 12 swipe-and-go shades. Simply swipe and blend for skin that looks and feels alive.

Kylie's Plumping Gloss is your go-to for a comfortable, fuller, ultra-shiny pout! Its smooth and comfortable texture leaves behind a sheer wash of color. It softens and smooths lip lines for a shiny, wet look.  

r.e.m. beauty Full Night's Sleep Cooling Blurring Undereye Balm energizes the eye area & helps improve the look of fine lines and reduce the look of dark circles.  

This tubing mascara from Bia's new makeup brand Beauty for Certain delivers intense, long-lasting volume that won't flake away. Its dry formula thickens, lengthens, and separates your lashes with each application, giving you a hassle-free experience and a bold, eye-popping result that makes it bang.  


A weightless, natural-looking gel crème designed to capture the lit-from-within glow you get from spending a day lounging in the sun. Featuring multi-colored pearls and pigments, each tint captures how the sun warms each and every skin tone.  

Just used by Sophia in a GRWM vid! She swears this is her go-to foundation for cooler weather. It has the coverage of a concealer, the fluidity of a liquid, and the weightlessness of a powder for undetectable full coverage. What more could you want?  

This smudge-proof foundation will last all morning, noon, and night! The hydrating formula is lightweight, breathable, and has max staying power, so you can count on transfer-proof, water-resistant wear. Formulated with flexible film technology, it won't settle into fine lines or wrinkles.   

Rich and comforting, The Balm is formulated to provide long-lasting hydration, decrease water loss, decrease reactivity, soften skin, improve its texture, energize, and increase luminosity.   


5 ways to have the best time with your girl and get that glow up! I love you @lala @OAM Skin ✨ 

The secret to Ciara's youthful skin is in this essentials skincare set. Hydrate, Brighten, and Visibly Correcting products for radiant, smoother, and more even skin.   

Jennifer Lawrence just wore this red lipstick to walk the red carpet at the Women's Wear Daily event in NYC. The matte finish is classic, and red lips truly look good on everyone, especially J-Law.  

Contouring like @Victoria Beckham 😍⭐️ Would you try this?! #makeup #beauty #contour #contouring 

Sculpt and subtly enhance the nose and facial structure the way none other than Victoria Beckham does it with the Contour Stylus. This slim crayon allows for the sculpting of features with precision and ease.   

Lay down a luminous, lightweight, long-wearing color with this face & lip duo. This hydrating blush and lipstick comes in an exclusive new Holiglitch shade that flatters all skin tones.   


Put the glamor in your gaze with this divine duo of signature eye essentials. Line and define with the inky black luxury of Perma Precision Liquid Liner, designed with a flexible tip for exquisite precision. Finish with an instantly iconic swipe of FetishEYES Mascara, which lifts and lengthens the lashes for provocative volume. When combined, these legendary formulas unleash an otherworldly array of mesmerizing effects.   

The Plum Beauty Oil by Le Prunier helps brighten, balance, and restore skin while locking in moisture for a soft, youthful glow. Back in stock after selling out.

Create 'Taylor-made' Midnights muse majorness with TS' on-set Lip Duo. This must-have, Pat-curated kit provides everything you need for resplendent 'RED' lips. A $63 retail value.  


In a breakdown of her beauty routine, Nina Dobrev said, "Honest Beauty makes a really pretty lip color. This one has a little bit more color. I put it on, and I use my fingers sometimes to spread it out. It gives you this deeper, sort of matte color." It should come as no surprise that Jessica Alba, the brand's founder, is a big fan too.  

This rich, nourishing night cream targets the signs of aging to improve the appearance of skin suppleness, firmness, and elasticity, revealing a radiant complexion upon waking and delivering up to 12 hours of intense moisture.  

This hydrating pH-balanced cleanser is enriched with nourishing ingredients that gently remove makeup, dirt, and oil for fresh, healthy-looking skin. This Margot Robbie-approved cleanser will leave your face clean without stripping it of natural oils. 

This pout-plumping kit by e.l.f. created with Jennifer Coolidge is iconic. The set comes with a trio of pillowy lip essentials plus a gold mirror emblazoned with "Mirror to Your Soul."   


The next release from Pharrell's skincare line, Humanrace. This facial gel cleanser gently washes the skin as the first step in your routine and is silky smooth with a light lather. After cleansing, 7D Hyaluronic Acid hydrates and nourishes the skin, leaving it glowing.  


New product alert from Osea! This scrub uses the power of flower acids combined with oceanic physical exfoliants to promote cell renewal, visibly minimize pores, and erases away dull, uneven skin. The whipped marshmallow texture washes away dirt and excess oils to let you glow.  

Emma Watson revealed in an episode of "In The Bag" for Vogue that this is her all-time fave under-eye brightener! She said it lets her get away with wearing almost nothing else on her face. It helps to hide dark circles and diminish the look of fine lines, helping your eyes to glow.  


Just when I thought I settled on a blush stick, here comes another from the heavens. It offers a soft finish, boosts hydration, and enhances your skin's dewy glow.

EmRata's healthy glow on the VMAs red carpet was thanks to this bronzer! It's blendable and lightweight, and it's designed to create a sun-sculpted definition that leaves your skin with a naturally radiant glow.  


Celebrity Beauty