What's New

Kylie Cosmetics' first foundation launch did not disappoint. I was a huge fan of the concealer of the same name that launched late last year and was so excited when she announced a foundation counterpart. Allegedly, power plush longwear promises "a hydrating, instantly smoothing foundation with medium, buildable coverage and up to 12 hours of comfortable wear." After testing this out, I can say that these claims hold true. This weightless formula blended into my skin perfectly and left me with a visible blurring effect on my blemishes and dark spots.  


Blush up and effortlessly give your cheeks a healthy, dewy flush that's flattering as e.l.f. This long-lasting liquid blush is ultra-pigmented, allowing you to build and layer to achieve the perfect pop of color. It's available now exclusively for e.l.f. loyalty members. 

Apply, blend, and buff foundation into the skin using this flat-top liquid foundation brush. For any formula, from a full-coverage foundation to an everyday formula with SPF, this brush's dense yet flexible fibers enable a medium-to-full coverage application.  

A buildable wash of color for cheeks and lips that comes in 12 swipe-and-go shades. Simply swipe and blend for skin that looks and feels alive.

This eyeliner from Lancôme creates long-lasting clean lines with precise application. It goes on smoothly without tugging and stays put until you take it off, and it comes in satin and metallic finishes.  


These Benefit Fluffin' Festival brow essentials let you show off your holiday spirit with 3 different brow looks. Amp up brows with the volumizing fiber gel.  

A giftable set that includes three individually packaged scented eye and face products in the most wonderful shades of the year.  

This brow-volumizing tinted gel with tiny microfibers creates natural-looking fullness and definition. The custom tiny, tapered brush provides an easy, mess-proof application and makes it easy to tame, tint, and volumize the look of your brows. The buildable formula is also water-resistant and long-wearing.  

MAC Lip By The Dozen Mini Powder Kiss Lipstick X 12, a holiday-exclusive lip kit of moisture-matte Powder Kiss Lipstick in 12 all-new mini-sized shades.  


If eyebrows are hard for you (they are for me), then this is the pencil you need. It's easy to use, super precise, and stays on all day.   

Run, don't walk. The Fenty Beauty by Rihanna Hella Thicc Volumizing Mascara is everything you need for irresistibly thick and lifted lashes with every stroke. Best part? It's on super sale.  

MAC Studio Fix Fluid SPF 15 Foundation is a modern lightweight, natural matte foundation with shine-controlling, medium-to-full buildable coverage and 24-hour wear — available in an all-inclusive, color-true range of shades. 

This tubing mascara from Bia's new makeup brand Beauty for Certain delivers intense, long-lasting volume that won't flake away. Its dry formula thickens, lengthens, and separates your lashes with each application, giving you a hassle-free experience and a bold, eye-popping result that makes it bang.  


This limited edition collector's set features 12 of the best-selling and most coveted Beauty Blenders. No matter your mood, there's a color for you! Makes a great gift for the makeup girlie in your life.  


CAUTION! May cause duck lips! Get instant and overtime plumping for the ultimate injection-less pout with NYX's new plumping gloss powered by spicy ginger. It comes in one transparent shade and 16 high-pigment shades to play with!   

The Too Faced Born This Way concealer is hydrating and provides full coverage while feeling weightless. Use it to conceal, contour, highlight and retouch.   


This limited-edition ColourPop x Rudolph palette features 15 festive shades of green, red, and versatile neutrals inspired by the iconic Christmas character in matte and metallic finishes. The long-lasting colors are super blendable and apply evenly!  

This ultra-lightweight translucent loose powder will set your makeup in place with no crease or caking.   


A limited-edition set featuring both full-size and mini versions of MERIT's best-selling essentials — including the new Solo Shadow Sheen and Signature Lip Liner. It's everything you need for an effortless glow — because, let's face it, the holidays are complicated enough.  


this foundation brush is Amazing 😍 @BK Beauty Brushes 101 #makeupbrushes #foundationbrush #beautytools #fypシ 

This viral foundation brush is all the rage right now. It boasts streak-free application bristles for natural-looking, flawless coverage from your favorite liquid or cream foundations.   

A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic foils.  

Discover a new level of shine with Essence Holo Bomb Shiny Lip Gloss. Gives lips a beautiful glass-like shine and soft, holographic effect.   


Tarte's top-rated concealer is on sale at Ulta right now, and the savings are real! The full coverage formula provides 16 hours of flawless wear. It smoothes and brightens to make your eyes appear lifted, and it won't cake or settle into fine lines.  


Show off your eyes with this highly pigmented and long-lasting cream-to-powder eyeshadow with a crease-proof formula that stays put. Comes in a variety of colors. Use promo code TIMETOSAVE to get 10% off during the Sephora Sale.

Makeup